Writing from practice. Strategy, growth science, and the things I notice along the way.
The Ehrenberg-Bass Institute has spent decades studying how brands grow using empirical data. Here's what their research means for founders and why most marketing advice gets it backwards.
Brand strategy is the thinking that decides what your logo, website, and messaging should mean. Here's how it works, what it includes, and when founders actually need it.
Most brand audits review logos, fonts, and colour palettes. A strategic brand audit measures what actually drives growth: mental availability, physical availability, distinctive assets, and category entry points.
The Ehrenberg-Bass Institute has spent decades studying how brands grow. Here's what their research means for founders and why most marketing advice gets it backwards.
A few lines about the business and what's prompting the conversation is the fastest way to see if we're a fit.
Send a brief or email directly, darya@gulebranding.com